Information Technology Business Thoughts by Brian Lillo

Jan 24, 2010

Communicating with End Users: 4 ways to make sure your email is read

Make the subject line matter


Sending email reminders to end users to remind them of polices, tips and advice is a key to prevent serious IT related problems.

End users receive thousands of messages every week and many are either overlooked or ignored. Writing an effective email that will be read is a challenge. When you sit down to type up your email, key that in mind.

Remember the order of the email. The best way to get emails skipped is to hide or bury the important information. The key point you would like to get across should be in the subject line of the email. Example, “Network Maintenance tonight at 6:00pm. Save your files and log off your system”.

This will allow people to see the important point without opening the email.

3 more tips

Put the most important information first - Once the email is open, no one will keep if the information is useless or unimportant

Use Lists –If you have a bunch of information, it will be easier if they are broken down into bullet points

Proof Read – This is a critical step that is easy to forget. A good way to remind yourself: Don’t fill the “TO” filed until the email is completed. That will ensure you will not send the email out until you are ready.

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